Create Memorable Branding
With the online world being available at your fingertips, it is much easier to create consistent, memorable branding online using digital marketing tools. You have the ability to create a brand name, logo and slogan across every social media platform in the click of a button. In addition, creating a website suited to your branding will only boost your awareness and visibility even further. You can become known very quickly with digital marketing methods.
Interact With Consumers
In the digital age, it is common for brands to have a deeper relationship with the consumers considering it is very easy to do (thanks to digital technology). Using digital marketing and digital platforms, you can interact with your consumers and build relationships with potential, as well as loyal, customers. For example, this could be achieved through Instagram DM’s or complaints.
Cost Effective
The use of digital marketing is much more affordable than traditional marketing methods. Whilst traditional marketing once ruled the marketing industry, it is now seen that creators, entrepreneurs and marketers get way more for their money online. With digital, you can have more say and control over your campaigns and can decide how many posts you wish to upload per day. However, with traditional, it is usually a paid time slot for a short period of time (or even a one-off).
Track Progress
With tools like Google and Facebook analytics, you have the ability to track where your online consumers are coming from. Analytical tools are incredibly informative and can tell you how long a customer stayed on a certain page for, what city they live in, their gender and even what piece of technology they accessed your website from (mobile phone, tablet, laptop etc). This way, you can see where you may be losing or gaining sales from and can help make better marketing decisions in the future.
Targeted Audiences
Digital marketing tools allow you to target specific audiences that you feel are more likely to buy your products. For a certain cost, you can push your online campaigns and advertisements to be shown to specific targets who are in some way related to your niche. Whereas with traditional, you may pay money for a TV advertisement that is being shown to thousands of people who may not fit into your target market at all.
